Ackroo and Everlink Payment Services have signed a reseller agreement under which Everlink will sell the Ackroo Anywhere gift card and loyalty solution to all of their direct current and prospective clients.
The agreement also allows Everlink to provide the Ackroo solution to independent sales organizations and merchant locations that they support across Canada.
As part of the agreement, Ackroo will provide access to their platform coupled with direct integration of the Ackroo Anywhere application with Everlink’s payment terminals providing an integrated payment experience for merchants and their consumers.
The Everlink payment terminals provide a combination of access to Interac Debit as well as the ability for merchants to process credit cards through various different payment processors.
Steve Levely, CEO of Ackroo, said: "Once product integration is complete, Ackroo’s addressable market in Canada will grow substantially via the addition of Everlink’s current merchant base that will increase due to new merchants attracted by advantages of the integrated platform.
"Both Ackroo and Everlink have aggressive growth strategies for 2015 and beyond. The Everlink branded integrated solution will support these strategies by providing the differentiation and stickiness that comes with an integrated gift card/loyalty platform."