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The future of sport
The latest future sport news, features and analysis. Verdict covers the technologies and innovations taking the world of sport into tomorrow, from wearables to data analytics and new sports to era-defining developments. Technology is driving transformation of almost every sport, but the game remains the same, and we’re here with insight from leading experts.
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21 May
Social media is fuelling sponsorship growth… but the Premier League isn’t taking full advantage
In the internet age, sponsoring a sports organisation equates to much more than having your logo in front of television viewers for 90 minutes a week.
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20 May
What can a tennis legend teach us about leadership?
Andre Agassi conquered the court, lost it all and fought back from the brink during his two decades as a professional tennis player.
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29 Apr
Here East: Building a home for esports in the UK
Situated between a flowing river and a seemingly endless field of green, you might mistake the setting for the middle of nowhere, but the picturesque Here East digital hub is a stone’s throw from Stratford, London, and home to some of the United Kingdom’s biggest and brightest companies.
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5 Apr
EA kicks off first FIFA e-PL final, but is there a major issue with online video gaming?
Behind closed doors at a cinema venue in London, UK, the first e-Premier League (e-PL) finals kicked off with 40 players of the FIFA 19 video game representing the 20 current premier league football teams across two platforms – Xbox One and PlayStation 4.
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3 Apr
The tech on show at the new Tottenham Hotspur Stadium
After numerous warm-ups, the new Tottenham Hotspur Stadium will get its first taste of the Premier League tonight, as Spurs welcome Crystal Palace to their new home.
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19 Mar
Robots will take centre stage at the Tokyo 2020 Olympics
With less than 500 days to go until the 2020 Olympic Games, The Tokyo Organising Committee of the Olympic and Paralympic Games taking place in Tokyo has launched the new Tokyo 2020 Robot Project designed to showcase the country’s cutting-edge robotics technology.
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4 Feb
Why Intel’s Super Bowl drone show really was a first
During the Super Bowl Halftime Show last night 150 glowing, synchronised drones floated over the playing field as Maroon 5 performed ‘She Will Be Loved’.
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8 Jan
Intel announces sports AI to track athletes ahead of Tokyo 2020 Olympics
Tech giant Intel and Chinese ecommerce heavyweight Alibaba have announced that the two companies have partnered to develop a sports AI platform for use in the run up to the Tokyo 2020 Olympics.
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17 Dec
Who’s top of the football cybersecurity league? Probably not who you think
It’s not often that football and cybersecurity are mentioned in the same sentence. But with endless streams of data being collected by teams to inform their strategies both on and off the pitch, a cybersecurity incident could be catastrophic.
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13 Dec
Mercedes F1 Head of IT: “Leveraging data is key to winning races”
Despite crossing the finish line in fourth at the Mexico Grand Prix in October, it was enough for Lewis Hamilton to clinch his fifth Formula 1 world title, capping off an incredible five years for the Mercedes F1 team.
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27 Nov
Technology in tennis: How data is serving up new insights
For many, tennis may conjure up images of traditional tennis whites, manicured lawns and Pimms-drinking.
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26 Nov
How Arsenal’s battery system can power the Emirates for 90 minutes
Arsenal football club has unveiled a new secret weapon against climate change: a battery storage system developed by UK battery pioneer Pivot Power.
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23 Nov
How data analytics gave Mercedes F1 the winning edge
Half a second is a long time in Formula 1.
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1 Nov
First World Drone Racing Championships take flight
The 1st FAI World Drone Racing Championships has kicked off today in the Shenzhen Universiade Center-Stadium in Shenzhen, China.
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29 Oct
NFL technology: How RFID is helping to track gameplay
For the 2018 season the National Football League (NFL) and Zebra Technologies have teamed up once again, using radio-frequency identification (RFID) tags to provide real-time player tracking for teams, broadcasters and fans during the sport’s international games in London.
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12 Oct
Future of spectator sports: In the age of the photo-finish, data is key
Spectators, organisers and referees rely on data to make sporting experience the best it can be, and with technology advancing, the future of spectator sports looks bright.
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5 Oct
Alcohol brands: The biggest players in sports sponsorship
The 30 leading alcoholic beverage brands are spending more than $760m each year to sponsor the biggest competitions, clubs and athletes in the sports industry.
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3 Oct
Reimagine the game: Siemens harnesses technology to track football fan energy
Defeat to Hertha Berlin last weekend saw Bayern Munich fall behind Borussia Dortmund in the Bundesliga table, as the race to the 2018/19 title entered its third month.
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18 Sep
UEFA Champions League: The growth of football’s biggest club tournament
The 2018-19 UEFA Champions League will get underway this evening.
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7 Sep
Is Ed Woodward a specialist in failure? His many successes suggests otherwise
“Ed Woodward: A specialist in failure” flew over Old Trafford on Sunday evening as Manchester United secured a 2-0 victory over Burnley to get their Premier League campaign back on track after back-to-back defeats against Brighton and Tottenham Hotspur.
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16 Aug
The world’s first esports racing hub will soon open in London
London-based professional gamers will soon be granted access to top-of-the-range facilities to hone their skills, as the esports industry continues to grow.
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15 Aug
Could the Visit Rwanda Arsenal deal reduce Rwanda’s reliance on foreign aid?
Visit Rwanda donned the arms of Mesut Ozil, Pierre-Emerick Aubameyang and Henrikh Mkhitaryan, some of the biggest names in football, as Arsenal kicked off their 2018/19 Premier League campaign on Sunday.
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10 Aug
Pochettino: “Brexit to blame for Tottenham’s transfer window struggles”
Tottenham manager Mauricio Pochettino has blamed Brexit for the club’s lack of signings in the Premier League transfer window.
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8 Aug
The true extent of spiralling inflation in football’s transfer market
Inflation has increased prices by approximately 168% in the last three decades.
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6 Aug
Meet Mino Raiola, the man making millions from football’s transfer market
With just days to go until the Premier League transfer window slams shut, rumours continue to circulate that World Cup winner Paul Pogba is on his way to Spanish side Barcelona after two mediocre seasons with Manchester United.
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30 Jul
Can Geraint Thomas cash in on his Tour de France victory?
Welsh cyclist Geraint Thomas has extended Britain’s period of dominance at the Tour de France, adding his name to the list of British greats to have won the prestigious race in recent times.
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25 Jul
2018 is proving to be a great year for Francesco Molinari, and it could still get better
Francesco Molinari held off competition from Justin Rose, Rory McIlroy and Tiger Woods to claim victory at The Open Championship 2018 earlier this month.
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25 Jul
Cannabis sports supplement market makes headway
Big cannabis is making moves into the sports supplement industry, positioning cannabidiol (CBD) as a wellness product for athletes and fitness fans.
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24 Jul
As Usmanov considers selling Arsenal stake, could this be the club’s new major stakeholder?
Russian billionaire Alisher Usmanov is considering giving up on his dream of owning Premier League football club Arsenal.
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23 Jul
Good times lie ahead for drone racing, the sport of the future that’s gunning for your attention
Teens are ditching their dreams of becoming the next Cristiano Ronaldo or LeBron James to set their sights on matching the feats of professional video gamers like Faker and KSharp, as esports continues to rise in popularity.