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The future of sport
The latest future sport news, features and analysis. Verdict covers the technologies and innovations taking the world of sport into tomorrow, from wearables to data analytics and new sports to era-defining developments. Technology is driving transformation of almost every sport, but the game remains the same, and we’re here with insight from leading experts.
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25 Aug
How ESports Nutritional invites gamers to get ‘REKT’
Covid-19 has forced consumers to stay home just as esports continue their ascent and growth, making gamers a potentially lucrative target.
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27 Jul
Digital health passports posited to help sport fans return to stadiums
Cyber technology firm VST Enterprises has put forward pilot programmes to the UK Government that could help fans return to live sport using digital health passports.
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3 Jun
Esports: Companies
Brands from a wide range of industries are investing in esports to reach a young demographic that is typically resistant to traditional advertising channels.
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28 May
Italian club Associazione Sportiva Roma to use AI to “optimise game and business operations”
Italian professional football club Associazione Sportiva Roma has begun a partnership with cyber protection company Acronis to use artificial intelligence (AI) to support its work on and off the pitch.
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26 May
Esports: Timeline
The vast majority of esports events involve PCs, and this dominance will continue in 2020.
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22 May
Esports: Macroeconomic Trends
The Covid-19 pandemic has had a negative impact on most industries, but has been largely beneficial to esports.
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21 May
Esports: Technology Trends
Esports is the fastest growing theme in the gaming sector.
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15 May
Big Tech companies cash in on video gaming demand during lockdown
Demand for video gaming has grown since governments imposed lockdown restrictions, Big Tech companies have been quick to capitalize on consumer trends.
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12 May
Esports: a refreshing alternative to traditional sports?
Coronavirus has significantly affected how we use our free time.
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27 Mar
Esports moving online due to coronavirus pandemic
The Covid-19 outbreak has had a significant impact on esports, one of the fastest-growing areas of the gaming sector.
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27 Mar
Coronavirus case studies: How ClassPass is using technology to support the fitness industry
With an estimated 20% of the world's population is now under lockdown in an attempt to slow the spread of the Covid-19 coronavirus, numerous industries face uncertainty.
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26 Mar
Esports and Generation Hashtag can boost non-endemic brand growth
Esports – organized multiplayer video game competitions – is estimated to become a $1bn industry in 2020.
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26 Mar
The game is not over: Esports is filling the void for sports fans
There is nothing that brings the UK together like a great game.
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13 Mar
IBM and RFU: Growing the game of rugby, off pitch and online
It’s an old rugby cliché, but, so often, much of the important work that goes towards winning a match can go unnoticed to the casual observer.
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7 Feb
NURVV nets $9m funding for next-gen sports wearables
Biomechanics sports startup NURVV has raised $9m in funding to help bring its sensor technology to market and expand its line of products.
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3 Dec
Data analytics is rife in tennis, but could AI replace humans entirely?
A robot arm strikes a tennis ball, serving it at 220 miles per hour.
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13 Nov
How RFID technology is transforming the NFL
It’s been 12 years since the first time a National Football League (NFL) game took place on British soil.
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11 Nov
Football and 5G: Connecting the beautiful game
Despite all the fanfare and hype, it’s fair to say that 5G hasn’t yet revolutionised consumers’ lives.
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30 Sep
Ajax FC bolster defence with Mitek’s facial authentication technology
Eredivisie champions Ajax Football Club have turned to facial authentication technology in a bid to verify the identity of ticket buyers and improve security for their fan base.
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20 Sep
Predictive analytics names Rugby World Cup winner
With the Rugby World Cup kicking off today in Japan, fans around the global watched as the hosts beat Russia 30-10.
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11 Sep
Intel partners with Tokyo Olympics for “most innovative Olympics in history”
Ahead of the 2020 Olympics due to take place next summer in Tokyo, Intel has announced that it is partnering with the International Olympic Committee to "create innovative experiences for athletes, attendees and Olympic fans around the world".
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12 Aug
The UK can become top of the league when it comes to esports
When you think of the sporting heroes of our time, Lewis Hamilton and his five Formula 1 world championships might come to mind.
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1 Aug
Premier League predictions 2019-20: Here’s how the season will pan out (according to AI)
From Leicester City winning the title in 2016 to Liverpool overturning a 4-0 defeat to Barcelona in last season’s Champions League, football is impossible to predict.
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1 Aug
Non-gaming firms are overpaying for esports brand sponsorship: Report
Non-gaming firms are likely to be overpaying for esports brand sponsorship deals, according to Sportcal, a sports market intelligence company.
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22 Jul
How IBM and Wimbledon are combining technology and tennis
Just last weekend, fans around the world were on the edge of their seats watching the nail-biting finale to the 2019 Wimbledon Tennis fortnight.
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4 Jul
Roborace: The futuristic motorsport providing a testbed for autonomous cars
A new form of motor racing got underway this year, one in which the driver is optional.
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3 Jul
Predictive analytics model crowns Wimbledon champion two weeks early
Data science and analytics company Alteryx have utilised the power of predictive analytics to crown the Wimbledon 2019 men’s singles champion weeks before the final.
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28 Jun
Behind the scenes with communications provider Mitel ahead of MLB’s London debut
The London Stadium, the centrepiece of the 2012 Olympics and now home to Premier League football club West Ham United, has undergone a radical transformation ahead of Major League Baseball’s London debut this weekend.
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28 Jun
Esports: The network tech behind the talent
A secure and reliable network is crucial in esports, where milliseconds can be the difference between winning and losing.
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13 Jun
How Leatherhead FC is using IBM’s AI to up their game
From IBM Watson's analysis of tennis players’ performance at Wimbledon, to statistical analysis driving success in Major League Baseball, the use of technology has become an integral part of professional sport, with artificial intelligence at the heart of this.