Goldman Sachs leads $65m investment in Echelon Fitness
Connected fitness firm Echelon Fitness has raised $65m in a financing round led by Goldman Sachs, demonstrating continued investor appetite…
13 Oct 2020
Smart gym gear startup JaxJox scoops £7.7m funding
JaxJox, a UK fitness technology startups that makes internet-connected home gym equipment, has raised £7.7m in a Series A funding round. The cash will be used to fund the launch…
02 Oct 2020
London Marathon uses wearable devices to ensure social distancing
Wearable devices will be used to ensure athletes remain socially distanced and monitor interactions during the run-up to the London Marathon this Saturday. The London Marathon was due to take…
25 Aug 2020
How ESports Nutritional invites gamers to get ‘REKT’
Covid-19 has forced consumers to stay home just as esports continue their ascent and growth, making gamers a potentially lucrative target. With consumers seeing events cancelled and being forced to…
27 Jul 2020
Digital health passports posited to help sport fans return to stadiums
Cyber technology firm VST Enterprises has put forward pilot programmes to the UK Government that could help fans return to live sport using digital health passports. The English Premier League…
03 Jun 2020
Esports: Companies
Brands from a wide range of industries are investing in esports to reach a young demographic that is typically resistant to traditional advertising channels. Esports revenue is set to surpass…
28 May 2020
Italian club Associazione Sportiva Roma to use AI to “optimise game and business operations”
Italian professional football club Associazione Sportiva Roma has begun a partnership with cyber protection company Acronis to use artificial intelligence (AI) to support its work on and off the pitch.…