Brands from a wide range of industries are investing in esports to reach a young demographic that is typically resistant to traditional advertising channels.
Italian professional football club Associazione Sportiva Roma has begun a partnership with cyber protection company Acronis to use artificial intelligence (AI) to support its work on and off the pitch.
The vast majority of esports events involve PCs, and this dominance will continue in 2020.
The Covid-19 pandemic has had a negative impact on most industries, but has been largely beneficial to esports.
Esports is the fastest growing theme in the gaming sector.
Demand for video gaming has grown since governments imposed lockdown restrictions, Big Tech companies have been quick to capitalize on consumer trends.
Coronavirus has significantly affected how we use our free time.
The Covid-19 outbreak has had a significant impact on esports, one of the fastest-growing areas of the gaming sector.
With an estimated 20% of the world’s population is now under lockdown in an attempt to slow the spread of the Covid-19 coronavirus, numerous industries face uncertainty.
Esports – organized multiplayer video game competitions – is estimated to become a $1bn industry in 2020.
There is nothing that brings the UK together like a great game.
It’s an old rugby cliché, but, so often, much of the important work that goes towards winning a match can go unnoticed to the casual observer.
Biomechanics sports startup NURVV has raised $9m in funding to help bring its sensor technology to market and expand its line of products.
A robot arm strikes a tennis ball, serving it at 220 miles per hour.
It’s been 12 years since the first time a National Football League (NFL) game took place on British soil.
Despite all the fanfare and hype, it’s fair to say that 5G hasn’t yet revolutionised consumers’ lives.
Eredivisie champions Ajax Football Club have turned to facial authentication technology in a bid to verify the identity of ticket buyers and improve security for their fan base.
With the Rugby World Cup kicking off today in Japan, fans around the global watched as the hosts beat Russia 30-10.
Ahead of the 2020 Olympics due to take place next summer in Tokyo, Intel has announced that it is partnering with the International Olympic Committee to “create innovative experiences for athletes, attendees and Olympic fans around the world”.
When you think of the sporting heroes of our time, Lewis Hamilton and his five Formula 1 world championships might come to mind.
From Leicester City winning the title in 2016 to Liverpool overturning a 4-0 defeat to Barcelona in last season’s Champions League, football is impossible to predict.
Non-gaming firms are likely to be overpaying for esports brand sponsorship deals, according to Sportcal, a sports market intelligence company.
Just last weekend, fans around the world were on the edge of their seats watching the nail-biting finale to the 2019 Wimbledon Tennis fortnight.
A new form of motor racing got underway this year, one in which the driver is optional.
Data science and analytics company Alteryx have utilised the power of predictive analytics to crown the Wimbledon 2019 men’s singles champion weeks before the final.
The London Stadium, the centrepiece of the 2012 Olympics and now home to Premier League football club West Ham United, has undergone a radical transformation ahead of Major League Baseball’s London debut this weekend.
A secure and reliable network is crucial in esports, where milliseconds can be the difference between winning and losing.
From IBM Watson’s analysis of tennis players’ performance at Wimbledon, to statistical analysis driving success in Major League Baseball, the use of technology has become an integral part of professional sport, with artificial intelligence at the heart of this.
SL Benfica fans will be able to use cryptocurrency to buy tickets and merchandise thanks to an unprecedented partnership announced on Wednesday.
Tonight will see two of Europe’s leading football teams fight for the Europa League trophy, yet all of the talk in the build up to the game has focused on the organiser, UEFA, and the host, Baku.