With the Rugby World Cup kicking off today in Japan, fans around the global watched as the hosts beat Russia 30-10.
Ahead of the 2020 Olympics due to take place next summer in Tokyo, Intel has announced that it is partnering with the International Olympic Committee to “create innovative experiences for athletes, attendees and Olympic fans around the world”.
When you think of the sporting heroes of our time, Lewis Hamilton and his five Formula 1 world championships might come to mind.
From Leicester City winning the title in 2016 to Liverpool overturning a 4-0 defeat to Barcelona in last season’s Champions League, football is impossible to predict.
Non-gaming firms are likely to be overpaying for esports brand sponsorship deals, according to Sportcal, a sports market intelligence company.
Just last weekend, fans around the world were on the edge of their seats watching the nail-biting finale to the 2019 Wimbledon Tennis fortnight.
A new form of motor racing got underway this year, one in which the driver is optional.
Data science and analytics company Alteryx have utilised the power of predictive analytics to crown the Wimbledon 2019 men’s singles champion weeks before the final.
The London Stadium, the centrepiece of the 2012 Olympics and now home to Premier League football club West Ham United, has undergone a radical transformation ahead of Major League Baseball’s London debut this weekend.
A secure and reliable network is crucial in esports, where milliseconds can be the difference between winning and losing.
From IBM Watson’s analysis of tennis players’ performance at Wimbledon, to statistical analysis driving success in Major League Baseball, the use of technology has become an integral part of professional sport, with artificial intelligence at the heart of this.
SL Benfica fans will be able to use cryptocurrency to buy tickets and merchandise thanks to an unprecedented partnership announced on Wednesday.
Tonight will see two of Europe’s leading football teams fight for the Europa League trophy, yet all of the talk in the build up to the game has focused on the organiser, UEFA, and the host, Baku.
In the internet age, sponsoring a sports organisation equates to much more than having your logo in front of television viewers for 90 minutes a week.
Andre Agassi conquered the court, lost it all and fought back from the brink during his two decades as a professional tennis player.
Situated between a flowing river and a seemingly endless field of green, you might mistake the setting for the middle of nowhere, but the picturesque Here East digital hub is a stone’s throw from Stratford, London, and home to some of the United Kingdom’s biggest and brightest companies.
Behind closed doors at a cinema venue in London, UK, the first e-Premier League (e-PL) finals kicked off with 40 players of the FIFA 19 video game representing the 20 current premier league football teams across two platforms – Xbox One and PlayStation 4.
After numerous warm-ups, the new Tottenham Hotspur Stadium will get its first taste of the Premier League tonight, as Spurs welcome Crystal Palace to their new home.
With less than 500 days to go until the 2020 Olympic Games, The Tokyo Organising Committee of the Olympic and Paralympic Games taking place in Tokyo has launched the new Tokyo 2020 Robot Project designed to showcase the country’s cutting-edge robotics technology.
During the Super Bowl Halftime Show last night 150 glowing, synchronised drones floated over the playing field as Maroon 5 performed ‘She Will Be Loved’.
Tech giant Intel and Chinese ecommerce heavyweight Alibaba have announced that the two companies have partnered to develop a sports AI platform for use in the run up to the Tokyo 2020 Olympics.
It’s not often that football and cybersecurity are mentioned in the same sentence. But with endless streams of data being collected by teams to inform their strategies both on and off the pitch, a cybersecurity incident could be catastrophic.
Despite crossing the finish line in fourth at the Mexico Grand Prix in October, it was enough for Lewis Hamilton to clinch his fifth Formula 1 world title, capping off an incredible five years for the Mercedes F1 team.
For many, tennis may conjure up images of traditional tennis whites, manicured lawns and Pimms-drinking.
Arsenal football club has unveiled a new secret weapon against climate change: a battery storage system developed by UK battery pioneer Pivot Power.
Half a second is a long time in Formula 1.
The 1st FAI World Drone Racing Championships has kicked off today in the Shenzhen Universiade Center-Stadium in Shenzhen, China.
For the 2018 season the National Football League (NFL) and Zebra Technologies have teamed up once again, using radio-frequency identification (RFID) tags to provide real-time player tracking for teams, broadcasters and fans during the sport’s international games in London.
Spectators, organisers and referees rely on data to make sporting experience the best it can be, and with technology advancing, the future of spectator sports looks bright.
The 30 leading alcoholic beverage brands are spending more than $760m each year to sponsor the biggest competitions, clubs and athletes in the sports industry.