In the internet age, sponsoring a sports organisation equates to much more than having your logo in front of television viewers for 90 minutes a week.
Andre Agassi conquered the court, lost it all and fought back from the brink during his two decades as a professional tennis player.
Situated between a flowing river and a seemingly endless field of green, you might mistake the setting for the middle of nowhere, but the picturesque Here East digital hub is a stone’s throw from Stratford, London, and home to some of the United Kingdom’s biggest and brightest companies.
Behind closed doors at a cinema venue in London, UK, the first e-Premier League (e-PL) finals kicked off with 40 players of the FIFA 19 video game representing the 20 current premier league football teams across two platforms – Xbox One and PlayStation 4.
After numerous warm-ups, the new Tottenham Hotspur Stadium will get its first taste of the Premier League tonight, as Spurs welcome Crystal Palace to their new home.
With less than 500 days to go until the 2020 Olympic Games, The Tokyo Organising Committee of the Olympic and Paralympic Games taking place in Tokyo has launched the new Tokyo 2020 Robot Project designed to showcase the country’s cutting-edge robotics technology.
During the Super Bowl Halftime Show last night 150 glowing, synchronised drones floated over the playing field as Maroon 5 performed ‘She Will Be Loved’.
Tech giant Intel and Chinese ecommerce heavyweight Alibaba have announced that the two companies have partnered to develop a sports AI platform for use in the run up to the Tokyo 2020 Olympics.
It’s not often that football and cybersecurity are mentioned in the same sentence. But with endless streams of data being collected by teams to inform their strategies both on and off the pitch, a cybersecurity incident could be catastrophic.
Despite crossing the finish line in fourth at the Mexico Grand Prix in October, it was enough for Lewis Hamilton to clinch his fifth Formula 1 world title, capping off an incredible five years for the Mercedes F1 team.
For many, tennis may conjure up images of traditional tennis whites, manicured lawns and Pimms-drinking.
Arsenal football club has unveiled a new secret weapon against climate change: a battery storage system developed by UK battery pioneer Pivot Power.
Half a second is a long time in Formula 1.
The 1st FAI World Drone Racing Championships has kicked off today in the Shenzhen Universiade Center-Stadium in Shenzhen, China.
For the 2018 season the National Football League (NFL) and Zebra Technologies have teamed up once again, using radio-frequency identification (RFID) tags to provide real-time player tracking for teams, broadcasters and fans during the sport’s international games in London.
Spectators, organisers and referees rely on data to make sporting experience the best it can be, and with technology advancing, the future of spectator sports looks bright.
The 30 leading alcoholic beverage brands are spending more than $760m each year to sponsor the biggest competitions, clubs and athletes in the sports industry.
Defeat to Hertha Berlin last weekend saw Bayern Munich fall behind Borussia Dortmund in the Bundesliga table, as the race to the 2018/19 title entered its third month.
The 2018-19 UEFA Champions League will get underway this evening.
“Ed Woodward: A specialist in failure” flew over Old Trafford on Sunday evening as Manchester United secured a 2-0 victory over Burnley to get their Premier League campaign back on track after back-to-back defeats against Brighton and Tottenham Hotspur.
London-based professional gamers will soon be granted access to top-of-the-range facilities to hone their skills, as the esports industry continues to grow.
Visit Rwanda donned the arms of Mesut Ozil, Pierre-Emerick Aubameyang and Henrikh Mkhitaryan, some of the biggest names in football, as Arsenal kicked off their 2018/19 Premier League campaign on Sunday.
Tottenham manager Mauricio Pochettino has blamed Brexit for the club’s lack of signings in the Premier League transfer window.
Inflation has increased prices by approximately 168% in the last three decades.
With just days to go until the Premier League transfer window slams shut, rumours continue to circulate that World Cup winner Paul Pogba is on his way to Spanish side Barcelona after two mediocre seasons with Manchester United.
Welsh cyclist Geraint Thomas has extended Britain’s period of dominance at the Tour de France, adding his name to the list of British greats to have won the prestigious race in recent times.
Francesco Molinari held off competition from Justin Rose, Rory McIlroy and Tiger Woods to claim victory at The Open Championship 2018 earlier this month.
Big cannabis is making moves into the sports supplement industry, positioning cannabidiol (CBD) as a wellness product for athletes and fitness fans.
Russian billionaire Alisher Usmanov is considering giving up on his dream of owning Premier League football club Arsenal.
Teens are ditching their dreams of becoming the next Cristiano Ronaldo or LeBron James to set their sights on matching the feats of professional video gamers like Faker and KSharp, as esports continues to rise in popularity.