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The future of sport
The latest future sport news, features and analysis. Verdict covers the technologies and innovations taking the world of sport into tomorrow, from wearables to data analytics and new sports to era-defining developments. Technology is driving transformation of almost every sport, but the game remains the same, and we’re here with insight from leading experts.
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8 Jan
Intel announces sports AI to track athletes ahead of Tokyo 2020 Olympics
Tech giant Intel and Chinese ecommerce heavyweight Alibaba have announced that the two companies have partnered to develop a sports AI platform for use in the run up to the Tokyo 2020 Olympics.
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17 Dec
Who’s top of the football cybersecurity league? Probably not who you think
It’s not often that football and cybersecurity are mentioned in the same sentence. But with endless streams of data being collected by teams to inform their strategies both on and off the pitch, a cybersecurity incident could be catastrophic.
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13 Dec
Mercedes F1 Head of IT: “Leveraging data is key to winning races”
Despite crossing the finish line in fourth at the Mexico Grand Prix in October, it was enough for Lewis Hamilton to clinch his fifth Formula 1 world title, capping off an incredible five years for the Mercedes F1 team.
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27 Nov
Technology in tennis: How data is serving up new insights
For many, tennis may conjure up images of traditional tennis whites, manicured lawns and Pimms-drinking.
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26 Nov
How Arsenal’s battery system can power the Emirates for 90 minutes
Arsenal football club has unveiled a new secret weapon against climate change: a battery storage system developed by UK battery pioneer Pivot Power.
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23 Nov
How data analytics gave Mercedes F1 the winning edge
Half a second is a long time in Formula 1.
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1 Nov
First World Drone Racing Championships take flight
The 1st FAI World Drone Racing Championships has kicked off today in the Shenzhen Universiade Center-Stadium in Shenzhen, China.
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29 Oct
NFL technology: How RFID is helping to track gameplay
For the 2018 season the National Football League (NFL) and Zebra Technologies have teamed up once again, using radio-frequency identification (RFID) tags to provide real-time player tracking for teams, broadcasters and fans during the sport’s international games in London.
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12 Oct
Future of spectator sports: In the age of the photo-finish, data is key
Spectators, organisers and referees rely on data to make sporting experience the best it can be, and with technology advancing, the future of spectator sports looks bright.
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5 Oct
Alcohol brands: The biggest players in sports sponsorship
The 30 leading alcoholic beverage brands are spending more than $760m each year to sponsor the biggest competitions, clubs and athletes in the sports industry.
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3 Oct
Reimagine the game: Siemens harnesses technology to track football fan energy
Defeat to Hertha Berlin last weekend saw Bayern Munich fall behind Borussia Dortmund in the Bundesliga table, as the race to the 2018/19 title entered its third month.
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18 Sep
UEFA Champions League: The growth of football’s biggest club tournament
The 2018-19 UEFA Champions League will get underway this evening.
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7 Sep
Is Ed Woodward a specialist in failure? His many successes suggests otherwise
“Ed Woodward: A specialist in failure” flew over Old Trafford on Sunday evening as Manchester United secured a 2-0 victory over Burnley to get their Premier League campaign back on track after back-to-back defeats against Brighton and Tottenham Hotspur.
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16 Aug
The world’s first esports racing hub will soon open in London
London-based professional gamers will soon be granted access to top-of-the-range facilities to hone their skills, as the esports industry continues to grow.
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15 Aug
Could the Visit Rwanda Arsenal deal reduce Rwanda’s reliance on foreign aid?
Visit Rwanda donned the arms of Mesut Ozil, Pierre-Emerick Aubameyang and Henrikh Mkhitaryan, some of the biggest names in football, as Arsenal kicked off their 2018/19 Premier League campaign on Sunday.
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10 Aug
Pochettino: “Brexit to blame for Tottenham’s transfer window struggles”
Tottenham manager Mauricio Pochettino has blamed Brexit for the club’s lack of signings in the Premier League transfer window.
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8 Aug
The true extent of spiralling inflation in football’s transfer market
Inflation has increased prices by approximately 168% in the last three decades.
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6 Aug
Meet Mino Raiola, the man making millions from football’s transfer market
With just days to go until the Premier League transfer window slams shut, rumours continue to circulate that World Cup winner Paul Pogba is on his way to Spanish side Barcelona after two mediocre seasons with Manchester United.
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30 Jul
Can Geraint Thomas cash in on his Tour de France victory?
Welsh cyclist Geraint Thomas has extended Britain’s period of dominance at the Tour de France, adding his name to the list of British greats to have won the prestigious race in recent times.
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25 Jul
2018 is proving to be a great year for Francesco Molinari, and it could still get better
Francesco Molinari held off competition from Justin Rose, Rory McIlroy and Tiger Woods to claim victory at The Open Championship 2018 earlier this month.
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25 Jul
Cannabis sports supplement market makes headway
Big cannabis is making moves into the sports supplement industry, positioning cannabidiol (CBD) as a wellness product for athletes and fitness fans.
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24 Jul
As Usmanov considers selling Arsenal stake, could this be the club’s new major stakeholder?
Russian billionaire Alisher Usmanov is considering giving up on his dream of owning Premier League football club Arsenal.
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23 Jul
Good times lie ahead for drone racing, the sport of the future that’s gunning for your attention
Teens are ditching their dreams of becoming the next Cristiano Ronaldo or LeBron James to set their sights on matching the feats of professional video gamers like Faker and KSharp, as esports continues to rise in popularity.
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17 Jul
How did the 2018 World Cup affect the brand value of each of England’s 23 lions?
The England national team have returned home heroes after taking the nation to their first World Cup semi-final in over 25 years, but how has each member of the England squad benefited from their extended stay in Russia?
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9 Jul
Gareth Southgate’s secrets to success: 11 leadership lessons from the Three Lions boss
Gareth Southgate has guided England to their first World Cup semi-final since 1990.
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3 Jul
Football’s coming home: England fans’ optimism highest in Google’s history
Thanks to England’s encouraging World Cup performances, people in the UK are searching for the phrase football’s coming home more than any other time in Google’s history.
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3 Jul
How much does Roger Federer earn from endorsements following his $300m Uniqlo deal?
There were fears that Roger Federer was beginning to decline this time 12 months ago, but the Swiss tennis star proved his doubters wrong by claiming his 20th Grand Slam victory at Wimbledon.
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2 Jul
The love/hate relationship between Lionel Messi and Argentina
Lionel Messi saw any hope of carrying Argentina to World Cup glory slip away after falling to a 4-3 defeat against France in the Round of 16 on Saturday.
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28 Jun
Are MLS Designated Players like Rooney really worth their wages?
Wayne Rooney is set to become a DC United player, joining the ranks of the former European stars that opted to see out their careers as MLS Designated Players (DPs).
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27 Jun
Watson at Wimbledon: How the famed tennis tournament leads the way in sports innovation
Players dash around Centre Court in their all-white outfits, while those in the Royal Box sip Pimm’s and snack on strawberries in their designer suits and fancy hats.