ChannelAdvisor, a prominent information and communication technology (ICT) vendor, relies on a network of sales channel partners to sell and distribute its offerings across its customer base. According to proprietary analysis in GlobalData’s ChannelAdvisor Partner Ecosystem Profile, the business process applications, others, and business process outsourcing categories account for 89.9% of the total partner engagements, as of February 2023. Buy the profile here.

ChannelAdvisor is a provider of software-as-a-service (SaaS) solutions. The company provides digital marketing and brand analytics solutions to businesses. Its solutions enable retailers and manufacturers to integrate, manage and optimize their merchandise sales across different online channels. ChannelAdvisor offers these services through online channels including e-commerce marketplaces, such as Amazon, eBay,, Newegg and Sears; search engines and comparison shopping websites, such as Google, Microsoft’s Bing and Nextag; and emerging channels, such as Facebook and Pinterest. The company operates in the US, Australia, the UK, Ireland, China, Hong Kong and Germany. ChannelAdvisor is headquartered in Morrisville, North Carolina, the US.

As depicted in the chart above, ChannelAdvisor's partner engagements are focused on serving clients across North America, which accounted for majority of their overall partner engagements, followed by Western Europe, according to GlobalData's report.

Healthcare, manufacturing, and retail emerged as the top three industry verticals, that ChannelAdvisor is focusing on serving via its partners. These verticals together contributed 16.5% of the total vertical-specific partner engagements, with healthcare leading the partner engagement distribution.

The table below covers prominent partners of ChannelAdvisor based on GlobalData's proprietary scoring framework, which analyzes partner engagements on multiple parameters including revenue band, employee band, partnership certification, partner vertical and geography focus, among others. The majority of ChannelAdvisor's partners are value-added distributors or resellers.

GlobalData's Partner Network Database tracks and evaluates the partner ecosystem for over 300 ICT vendors, across 29 industries, 18 ICT solution areas, and 7 regions using a proprietary partner scoring framework. To uncover and analyses the partner network for other leading ICT vendors, access GlobalData's proprietary partner ecosystem profiles below:

Premium Insights


The gold standard of business intelligence.

Blending expert knowledge with cutting-edge technology, GlobalData’s unrivalled proprietary data will enable you to decode what’s happening in your market. You can make better informed decisions and gain a future-proof advantage over your competitors.


GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData’s Social Media Analytics uses machine learning to uncover key insights and track sentiment across millions of social media posts across selected Twitter influencers and Reddit channels.