Zeta Global has patented a system for targeted advertising, determining consumer types in media audiences by analyzing key values in a database. The system uses browsing characteristics to create a media target list and generate a table of relevant media consumers. GlobalData’s report on Zeta Global gives a 360-degree view of the company including its patenting strategy. Buy the report here.
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According to GlobalData’s company profile on Zeta Global, Dynamic premium pricing was a key innovation area identified from patents. Zeta Global's grant share as of January 2024 was 63%. Grant share is based on the ratio of number of grants to total number of patents.
Targeted advertising system based on consumer behavior and media content
A recently granted patent (Publication Number: US11887158B2) discloses a system designed to enhance targeted advertising by analyzing media consumer characteristics. The system includes a data aggregator with a database server, memory for program storage, and a processor. When executed, the program enables the processor to receive target browsing characteristic data selected by advertisers, determine user keys associated with specific media consumer behaviors, and generate a media target list based on these characteristics. By calculating index values and comparing them to defined values related to media consumption behaviors, the system facilitates a relative measure of targeting specific user sets, aiding advertisers in reaching their desired audience effectively.
Furthermore, the patent describes additional functionalities such as determining multiple media target lists based on different media consuming behaviors, calculating corresponding index values, and ranking them for comparison. The system generates tables containing these index values, providing a comprehensive overview for advertisers to evaluate and optimize their targeting strategies across various media outlets. Each index value is intricately linked to specific consumer characteristics associated with the target browsing data, ensuring a tailored approach to reaching the desired audience. Additionally, the calculation of the first index value is based on a logarithm of the ratio between the target browsing characteristic incidence in the media target list and among users in the aggregator databases, further refining the precision of the targeting mechanism outlined in the patent.
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GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.
