DeNA‘s patent involves an information processing system for virtual game content selection. Users can participate in lotteries to access different content groups with varying rarity levels. The system allows for a personalized gaming experience based on user input and selection. GlobalData’s report on DeNA gives a 360-degree view of the company including its patenting strategy. Buy the report here.

According to GlobalData’s company profile on DeNA, Online game monetization was a key innovation area identified from patents. DeNA's grant share as of April 2024 was 70%. Grant share is based on the ratio of number of grants to total number of patents.

Virtual game content lottery system

Source: United States Patent and Trademark Office (USPTO). Credit: DeNA Co Ltd

The granted patent (Publication Number: US11915555B2) describes an information processing system designed for virtual game content within a video game. The system includes electronic storage for storing data on different pieces of virtual game content organized into content groups with corresponding appearance rates indicating rarity. The system utilizes a computer to execute the video game, accept user input for using virtual game content, and perform draw processes to select content groups based on appearance rates. Subsequently, presentation elements corresponding to the selected content groups are displayed for user selection, leading to the selection of specific virtual game content pieces for use within the game.

Furthermore, the patent details various aspects of the information processing system, including the automatic performance of draw processes at predetermined timings, the use of virtual currency for certain draw processes, and the presentation of visually distinct presentation elements for user interaction. The system also tracks user interactions, restricts draw processes based on user instructions or predetermined thresholds, and provides rewards based on user engagement. Additionally, the patent covers methods for information processing, computer-readable storage mediums containing processing programs, and information processing apparatuses designed to enhance user experience and engagement within virtual game environments.

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GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.