Australian brand-builder BrandBank has partnered with Adyen to power its payments network across Australia, Singapore and Hong Kong.
The collaboration is expected to simplify customer payment experience across online and in-store channels. Additionally, it will support BrandBank in establishing its payments network when it forays into new markets.
BrandBank strategic projects and business improvement manager Anthony Cronwright said: “Adyen is providing BrandBank with a gateway, risk management system and acquirer all rolled into one.
“The platform gives us the full breadth of payment capabilities we need to delight our customers while giving us the flexibility to rapidly roll into new markets.”
In selecting Adyen, BrandBank considered the payments firm’s role as a built-in payment connector for Microsoft Dynamics 365 for Retail and its easy integration ability.
Currently, BrandBank is in the process of rolling out a new Enterprise Resource Planning (ERP) programme leveraging Microsoft Dynamics 365 for Retail.
The solution will provide a centralised view of customers, irrespective of the channel used.
BrandBank operates more than 500 specialty stores with brands including its fashion brand Seed Heritage.
Adyen country manager ANZ Michel van Aalten said: “As BrandBank scales internationally, the Adyen platform will integrate across all areas of the business from end-to-end, making it easier for the company to react fast to business opportunities and deliver a stand-out customer experience.”
Last month, Adyen teamed up with Alipay to support Chinese e-commerce giant Alibaba.