Austria’s supermarket chain Billa has collaborated with Wirecard and wirecube to streamline in-store payments.
The collaboration will see the implementation of wirecube shopping app shopreme via Billa Scan & Go.
Customers can use the Billa Scan & Go app to pay for their all in-store purchases. A local tax regulations-complaint digital invoice is automatically generated for all transactions.
Wirecard will process all such in-app payments.
Additionally, the app can record payment details to streamline recurring purchases and supports integration of jö Bonus Club.
The move is expected to eliminate check-out queues and encourage cashless payments streamlining in-store purchasing process.
Wirecard vice-president Sales Retail Alexander Hahn said: “At Wirecard, we want to make the payment process as fast, simple and pleasant as possible.
“The new BILLA app is a further example of how new technologies can be used to create outstanding customer experiences that offer genuine added value for consumers.”
Wirecube CEO Florian Burgstaller said: “With BILLA Scan & Go, BILLA is being recognised as the retail innovation leader in Austria.
“BILLA customers experience a new way of shopping and it is exciting to see how well the app is received.”
Billa operates around 1,100 stores in Austria.
Last month, Wirecard partnered Chinese tea chain HEYTEA to offer payment options for customers using the HEYTEA GO app in Singapore and Hong Kong.