JCB International (JCBI), the international operations subsidiary of JCB, has reached an agreement with Allied Wallet, an e-commerce merchant services and online payment processing services provider, to execute JCB transactions in the Single Euro Payments Area (SEPA).
As per terms of the agreement, Allied Wallet will provide its JCB functionality beyond e-commerce to bricks and mortar point-of-sale acceptance.
The collaboration will allow their retailers to attract JCB’s 106 million card-members to both their online and/or physical outlets, respectively.
JCB said that the deal forms part of a strategy to boost its footprint across the SEPA region by expanding its merchant acceptance network to support Asia, by engaging directly with non traditional legacy acquirers.
Under the first phase of the partnership, systems integration for JCB ecommerce acceptance will be completed in fourth quarter of 2017; subsequently it will become fully operational, including POS certification, during 2018.
JCB International president and COO Kimihisa Imada said, “As a leading payments disruptor, we felt that now was the perfect time to partner with Allied Wallet to expand our acceptance network across European markets.
“With the huge growth in e-commerce and international travel, JCB serves as a gateway to Asia for emerging alternative regulated payment institutions, offering European merchants the ability to engage with Asian consumers whilst simultaneously allowing JCB card-members the comfort and flexibility of being able to use their preferred payment method when shopping both online and abroad.”