Wirecard has partnered with Munich Airport’s retail subsidiary, eurotrade Flughafen München Handels, to offer WeChat Pay at the airport.
eurotrade, which integrated Alipay into its till systems in July 2016, will now become the first supplier in Germany to accept WeChat Pay.
The deal will give eurotrade, which operates nearly 70 shops at Munich’s airport, access to more than 600 million monthly active WeChat Pay users.
According to iResearch, WeChat Pay has a market share of nearly 40% in terms of payment volume and around 53% for mobile payment transactions in China.
Over two million Chinese tourists travel to Germany per year and shop for renowned luxury brands. Chinese travelers spent $292bn in foreign countries in 2015 alone.
eurotrade Flughafen München Handels managing director Sven Zahn said: “It was pretty easy to make the decision to also offer WeChat Pay as a new payment method because of the excellent results we’ve seen with Alipay. In addition Chinese visitors plan their trips to Europe, including shopping lists, far in advance.
“This is why it is important for us to also use the marketing platforms that mobile payment apps offer us. Following Alipay, the adoption of WeChat Pay highlight our commitment to offering a holistic payment service for international visitors in general and for Chinese visitors more specifically.”
Wirecard executive vice president sales consumer goods Christian Reindl added: “As one of the first WeChat Pay partners for POS acceptance in Europe, we are proud to be expanding our collaboration with eurotrade Flughafen München Handels-GmbH. Thanks to our flexible payment platform, we have been able to achieve this quickly and easily.”