Marking finalisation of a major rebranding exercise, epay became
US payments solutions provider Euronet Worldwide’s single prepaid
brand on three continents in July, following conversion of the
remaining brands in four countries.
Brands that disappeared in July 2009 were PaySpot in the US,
Telerecarga and Movilcarga in Spain, Brodos in Romania and Transact
The brands joined those that have already been replaced by epay in
Australia, Ireland, the UK, Malaysia, New Zealand and Poland.
Major players in the mobile phone prepaid top-up market, businesses
now unified under the epay brand processed a total of 700 million
transactions with a total face value of $11 billion.
As a combined unit epay is the world’s largest processor of
electronic mobile top-up transactions, according to Europay.
The epay platform supports online electronic top-up via 421,000 POS
terminals and integrated electronic cash registers at a total of
227,000 merchant locations including those of retail giants
Wal-Mart and Tesco.
Euronet has direct top-up partnerships with about 130 mobile
network operators (MNO).
In addition to direct relationships with MNOs, Euronet’s ATX unit
offers software and outsourcing services for prepaid processing to
prepaid scratch card distributors opting to switch to electronic
Under the IngeVoucher brand, ATX operates transaction processing
centers in London, Paris, Dubai, Warsaw and Hong Kong remotely
supporting retailers in some 60 countries.
Euronet’s ambitions in the prepaid market extend beyond the mobile
top-up sector and include growing its existing footprint in areas
such as long distance landline services, gift cards, prepaid debit
cards, toll roads and merchant processing.