GH Capital, a diversified holding company, has launched ClickDirectPay, its first fintech product in Europe.
ClickDirectPay is a real-time online payment gateway to process online wire transfer transactions for diversified online merchants.
It will enable customers to make a payment through their bank's online banking system through online ordering processes. The online merchant will receive real-time confirmation of successful payment through ClickDirectPay.
ClickDirectPay is based in, and developed for, the high security standards of German online banking. It meets the most current security protocols for online transactions, the company added.
Currently, more than 120 online merchants from various industries are registered and in technical integration. Initially, ClickDirectPay will aim to penetrate the German and Austrian markets.
Bane Katic, European director of ClickDirectPay, said: "We believe ClickDirectPay fills a much-needed void in the European market and will gain meaningful traction in Europe because of its real-time capability at the most cost effective price to the online merchants.
“Early indications and feedback are validating our initial premise and we look forward to continued growth for the remainder of 2016 and into 2017."
Several leading European prepaid credit card issuers such as Transact Pro Latvia, a principal MasterCard member, are utilizing ClickDirectPay to pre-load and to purchase their co-branded prepaid cards. Discovery Channel Group has partnered for its branded Dmax MasterCard and TLC MasterCard.