Google is combining its payment services, including Google Wallet and Android Pay into one brand, dubbed Google Pay.
The search giant said Google Pay will be able to provide customers with a seamless and efficient way to pay, whether it’s online or on the high street. Customers can pay with just four taps, making it easier to buy in-app and on Chrome with a mobile device.
The search giant stated: “Today, we’re excited to announce we’ll be bringing together all the different ways to pay with Google, including Android Pay and Google Wallet, into a single brand: Google Pay.
“With Google Pay, it’ll be easier for you to use the payment information saved to your Google Account, so you can speed through checkout with peace of mind. Over the coming weeks, you’ll see Google Pay online, in-store, and across Google products, as well as when you’re paying friends.”
Dave Glaser, chief product officer at Google Pay launch partner Worldpay, added: “Google Pay addresses one of the biggest barriers for mobile commerce today – the inconvenience of entering card details. We know that form-filling is one of the biggest frustrations for mobile shoppers, causing more than a fifth of us to abandon purchases. This new service is designed to automatically retrieve payment details from the Google ecosystem, reducing checkout to a couple of clicks.
“By supporting Google Pay, we are enabling our customers around the world to quickly and simply integrate the new services into their websites and apps, thereby streamlining the online checkout process.”
Android Pay was launched in the UK in May 2014. The app allows customers to make contactless payments using their debit or credit card details that are kept on their Android devices. Google Wallet enables customers to transfer money to friends and family through a phone number or email address directly into their bank accounts.
Google highlighted that Google Pay is already available to use on Airbnb, Dice, Fandango, HungryHouse and Instacart.