JetPay Corporation, the US card and payments processor, has partnered with Womply to launch a new platform that will offer merchants transactional insights of their business through advanced analytics.
The newly launched solution, known as JetPay Insights, will help vendors in tracking their revenue, protecting online reputation, providing in-depth analysis of customers, learning from market and competitor trends, and simplifying the process of running businesses.
Many small and medium-size vendors are at a disadvantage when it comes to managing their businesses as they do not have access to the powerful tools like those used by larger businesses, according to JetPay.
Womply president Cory Capoccia said: "Through our partnership with JetPay, we can offer the powerful Insights platform to their merchants. With access to critical business information such as new versus repeat customer profiles, local market activity, and competitive intelligence, mainstreet merchants benefit from the same capabilities as their top tier counterparts enabling them to make more informed decisions more quickly."
JetPay CEO Diane Faro said: "Our partnership with Womply allows our merchants the opportunity to gain insight into their customers, gather market intelligence, and become more competitive. JetPay is focused on adding value to every business we serve, and offering Insights demonstrates this commitment to our merchants.