MasterCard will expand Qkr! with Masterpass, a mobile order-ahead and payment platform developed by MasterCard Labs, to six new markets including Brazil, Canada, Ireland, Singapore, South Africa and the US.
The company is also adding a new feature to Qkr called “Open Tab” that enables customers to open a tab at the bar without depositing a payment card or an identity document like a driver’s license with the bartender.
Qkr! with Masterpass allows consumers to order and pay for goods and services through their smartphone without having to wait in line or for a restaurant server.
The app uses Masterpass, a global digital payment service that accelerates the checkout process without requiring consumers to enter their financial and shipping information at every new merchant site.
The technology is already available in Australia, Colombia, Mexico and the UK and is being used at fast-casual restaurants such as wagamama, Juan Valdez, ASK Italian, Young’s Pubs, Zizzi, and Change Please, a mobile coffee-delivery social project run by the homeless in London.
MasterCard chief commercial officer of digital payments and labs Betty DeVita said: “Today, we’re looking for convenience in all parts of our lives. Though grab-and-go retail is becoming increasingly popular with those on the move, consumers maintain high customer service expectations.
“Qkr! with Masterpass provides them with a frictionless retail experience – bringing together self-service, fast, seamless payments and card safety and security in new and unique ways.”