MOBI724 Global Solutions, a fintech firm offering integrated EMV payment, card-linked offers and digital marketing, has inked an agreement with Visa to integrate its solutions with the Visa Offers Platform.
The company will receive qualifying purchase notifications from Visa, allowing it to deliver integrated card-linked offers and loyalty platforms to participating Visa-issuing banks and their cardholders starting in the US.
MOBI724's patent-pending solution will enable participating issuers to allow their cardholders to redeem offers without the need for coupons or promo codes at the point-of-sale (POS). The technology will offer a seamless user experience for all parties in the ecosystem including issuers, cardholders and retailers.
Cardholders will receive targeted card-linked offers and rewards from the issuer as they enrol in their bank's programme. Leveraging MOBI724's card-linked offers solution, consumers can execute qualifying purchases with their enrolled credit or debit card.
As soon as a transaction is authorised, the value of the offer or the value of the reward will be automatically credited to the cardholder's account.
The new solution offers banks the opportunity to boost card spend and usage while fostering consumer loyalty and the ability to send personalised notifications in near real time.
MOBI724 CEO Marcel Vienneau said: “Our integration with the Visa Offers Platform represents a great opportunity for us and will enable MOBI724 to deliver real value to participating issuers and cardholders.
“We intend to expand our Card-Link Offer capabilities to other countries where we operate today, such as in Latin America and Asia Pacific."