Payment services provider MoneyGram announced that its MoneyGram Kameleon platform is now available to all retailers, financial service providers and telcos in the US.
MoneyGram Kameleon provides a customised website for agents looking to offer a seamless money transfer and payment experience. It is also known as Money Transfer as a Service (MTaaS) as it integrates the firm’s mobile and web features into agents' digital property.
The adaptive platform will allow agents to customise content, colors and images in real-time so it fits perfectly with their branding and marketing strategies. It works with mobile, tablet or desktop and enables users to make transactions at MoneyGram's more than 350,000 agent locations and bank accounts globally.
The integration with MoneyGram Kameleon will only require a few lines of code. It will also offer secure and convenient service anytime, anywhere without the need for a storefront location.
MoneyGram CEO Alex Holmes said: "MoneyGram Kameleon is already creating a great online experience for customers who frequent Walmart.Moneygram.com which is powered by the product.
"Today we are focused on building on that momentum and expanding our private-label service to other businesses looking for a dynamic online site to connect with customers that can also be branded and updated easily."