E-commerce solutions startup Newgen Payments is launching in the Dutch market beginning on the 20th of January 2016.
The company’s e-commerce solutions allow merchants to setup and manage their online stores to enhance sales. Newgen also helps merchants to reduce fraud with real-time fraud prevention solutions.
The solutions offered by Newgen helps merchants to optimize their conversion rates through synchronized managed services that provide mobile-optimized webstores, targeted digital marketing, a payment gateway and true A/B testing.
Amsterdam and Delhi-based firm said that its cloud-based payment gateway offers various payment types to merchants.
Backed by Jan Manten, co-founder & former CEO of GlobalCollect, Newgen enables merchants to enter India by offering a wide range of payment methods and support with local regulatory & compliance issues.
Newgen Payments CEO Sunil Jhamb said: "Our goal is to give SMEs the same resources and tools as large organizations at a fraction of the cost."