Orange’s mobile wallet app Orange Cash, supported by Wirecard Group, has been launched nationwide in France.
The nationwide launch of the service follows its launch in selected French cities. Over 30,000 retailers including IKEA, Picard, and Relay are participating to support the payment service in the launch phase.
The new mobile payments service integrates contactless mobile payments with real-time loyalty and couponing deals from participating retailers via Wirecard’s card-linked offers platform.
The application is based on a prepaid account comprising a digital Visa card, which is issued by Wirecard Card Solutions.
The cards, provisioned over-the-air onto NFC-SIM cards, are managed through a TSM integration of Wirecard’s platform with the Orange network.
To use the mobile payment service, Orange Cash customers with NFC-enabled smartphones need to tap to pay at any contactless Visa terminal.
The service has already been rolled out in Spain in the second quarter of 2015.
Orange SVP mobile financial and NFC services Thierry Millet said: "We’ve launched in six pioneer cities, taking time to pilot and use the learnings in order to launch nationwide an application that will lead the development of mobile payments in France.
"This is why we have now decided to launch throughout the whole country. Design, usability and technical simplicity have been the main drivers in the creation of Orange Cash.
"In Wirecard, we have a competent partner at our side, offering us an all-in-one concept – from the technical expertise, payment processing up to integrated valued-added services."