Printemps, a French department store chain, has teamed up with financial services company Wirecard to accept mobile payments from customers using mobile app Alipay.
The new initiative will make Printemps the first department store in France to support the China-based payments solution.
The collaboration will enable Printemps to integrate Alipay payments directly into its central management system, allowing the service to be enrolled in over time.
Furthermore, Wirecard Connected POS technology will support the payment process, while the launch of the system at all 18 Printemps stores will be completed by the end of the year.
Printemps group chief marketing officer Annalisa Loustau said: “Chinese tourists are an important target clientele for Printemps, which is why we are developing various unique offers and services to ensure the best response.
“We were able to embark on this adventure thanks to the professionalism and experience of Wirecard, which has guided and advised us throughout this process and is a strong and reliable partner for the future.”
Wirecard executive vice president of sales consumer goods Christian Reindl said: “We believe the increasing number of Chinese tourists travelling to Europe presents an opportunity for significant growth, particularly in the luxury goods sector, and we are also planning many other collaborations in this sector.”