Sionic Mobile, CET to offer mobile loyalty and payments to underbanked

Sionic Mobile has forged a partnership with Customer Engagement Technologies (CET) to deliver mobile loyalty and instant universal rewards to the underbanked.

PaySwag, a mobile app created by CET, will be linked to Sionic Mobile’s ION Commerce Engine (ICE), which will allow users to top up cash into their mobile wallet and pay for goods with their phones and instantly earn rewards via the Mobile Rewards Marketplace.

Further, the PaySwag-ICE integration will leverage credit and debit card processing through JP Morgan Chase.

CET’s mobile application simplifies the collections process for underbanked consumers, businesses and governments by enabling cash or card payments and offering reward, education and feedback engines.

With the integration of mobile access and alternative payment technology, the CET platform offers users the tools they need to make on-time payments and rewards them for doing so.

CET chief executive officer Max Haynes said: “We are pleased to partner with Sionic Mobile to provide the underbanked with a universal, user-friendly rewards programme. The underbanked are also under-rewarded and until now there really haven’t been any mobile loyalty or incentive programmes.

“The Mobile Rewards Marketplace is unique in that there are no cumbersome requirements and restrictions on when and how the rewards can be used, no expiration dates and most importantly, users can earn and spend rewards at any of the retail locations in the Marketplace, nationwide.

“Like Sionic Mobile, we designed PaySwag with the user experience first and foremost and integrating with the Marketplace boosts the value we are able to offer app users.”