Tinkoff Bank, Russia’s first and only direct bank has become the first bank in the world to introduce a Stories feature to its mobile app, bringing a wide range of the bank’s content to its users.
Almost one million people use the bank’s award-winning mobile app. While similar visually to the Stories that are a familiar feature of social media apps, Tinkoff Stories differs from its Instagram and Snapchat counterparts in that the bank, rather than its users will provide the content, making it a valuable marketing and educational tool and giving Tinkoff Bank another channel to reach its more than six million customers.
Maxim Yevdokimov, vice president of Mobile at Tinkoff Bank, said: “Stories is a great way for us to bring a range of content to our users, both to make them aware of new products as we introduce them and functionality of the app that they might not be aware of, and to provide informative content from currency rates to tips on managing their personal finances. All of this is part of our constant drive to innovate and create new features that our customers will love.”
The banks serves its customers remotely via online channels and its call centre. To ensure seamless and efficient delivery of its products, Tinkoff operates a network of over 1,800 representatives across all of Russia.
In addition to the bank, the Group includes mobile virtual operator Tinkoff Mobile, Tinkoff Insurance, and Tinkoff Software DC, a network of development hubs across Russia.