Visa has partnered with National Bank of Greece for the development of payment-enabled jewellery such as rings and bracelets.
The smart wearables are intended to enable simple, optimised yet secure contactless payments for customers at all merchants with contactless-enabled terminal.
For the project, the parties have turned to Greek jewellery designer and manufacturer Folli Follie and its British brand Links of London. The project is being managed and implemented by marketing technology firm QIVOS.
Visa Europe head of Product & Solutions, Mike Lemberger said: “As the global payment landscape continues to evolve from plastic to digital, Visa continues to innovate and work with partners like the National Bank of Greece and jewellery brands Folli Follie and Links of London to develop a solution that will bring consumers a simple and secure purchasing experience.
“This exciting new project is an excellent example of how Visa’s technology can support the work of our financial institution partners and retailers as they seek to deliver the latest trends in payments to consumers.”
The prototypes of the new jewellery will be unveiled at the Mobile World Congress that is being held in Barcelona, Spain from 26 February to 1 March, while the firms intend to make a commercial launch later this year in Greece.