Wirecard has joined forces with Travel Easy to integrate Chinese payment platform Alipay for luxury goods retailer MCM.
The collaboration will enable MCM to integrate automatic 100% VAT refunds for Chinese customers at the point of sale. The retailer has 500 outlets across 39 countries.
Wirecard will integrate Alipay into its existing infrastructure through its digital platform Wirecard ePOS App.
Travel Easy general manager Ralf Kern said: “Our strategic objective is to provide European retailers with exclusive insights into Chinese target groups, simultaneously offering Chinese consumers innovative value-added services. As payment is one of the key factors used to target Chinese travelers, we are delighted to align with such a strong partner as Wirecard.”
Wirecard team lead partner management Stephan Ritzenhoff added: “We are looking forward to supporting a brand like MCM to take a step forward in equipping their stores with an advanced, convenient payment method. In the future we are also planning to extend our collaboration with Travel Easy to further fields.”