Lebara and WorldRemit have partnered together to unlock digital money transfers for millions of Lebara customers.
The strategic partnership makes WorldRemit the exclusive and global money transfer partner of Lebara.
The deal will enable over three million Lebara Mobile and Lebara Money customers to use WorldRemit’s digital money transfer platform effortlessly, and directly from the Lebara app and website.
In the UK, Germany, France, Spain, the Netherlands and Denmark, Lebara users will be able to access WorldRemit’s large digital network in over 145 countries allowing for secure, quick and low-cost digital money transfers. WorldRemit stated that this new partnership will provide a more convenient and lower cost alternative to the 90% of migrants who still send money through offline networks.
Ismail Ahmed, founder and CEO at WorldRemit said: “We are delighted to be partnering with one of the world’s premier MVNO brands targeting international residents in Europe, giving its users access to our best in class money transfer experience. With more than 260,000 points of sale, Lebara’s visibility and brand awareness complements WorldRemit’s strong digital capability. By making it easier to connect to our service, our partnership will introduce our safe, fast and low-cost remittance service to millions of new customers.
“WorldRemit has been working with telecommunication partners on the receive side, but this is our first strategic partnership with a mobile operator on the send side. We look forward to further strengthening our leading position in the market with equally ambitious partnerships in the future.”
Graeme Oxby, CEO of Lebara Group, added: “This initiative is in response to a growing need for our valued customer base. Many of Lebara’s customers send money home to relatives and friends and we are delighted to be able to partner with WorldRemit to offer a simple to use and highly cost-effective service.
“Lebara mobile’s leadership position in the growing international residents market in Europe, coupled with a surge in smartphone users, creates an ideal platform for launching new and exciting services through partnerships. Our partners get unique access to a customer base which few other mobile companies can match.”
WorldRemit plans to serve 10 million customers connected to emerging markets by 2020.