SLA Mobile, Belfast-based mobile technology provider, has inked a contract with Zain Group, to offer customers with Direct Operator Billing capabilities to customers across Middle East and Africa region.
Known as Carrier Billing, the Direct Operator Billing will allow Zain’s customers to pay for digital goods from a third-party content or service provider by charging the transaction to their mobile phone monthly bill or using their pre-paid credit.
Furthermore, customers can easily and safely purchase apps from app stores across the various operating platforms, including Android, Windows Phone and BlackBerry and charge their bills or their credit balance in case of prepaid.
SLA Mobile CEO Nic Stirk said that the Direct Operator Billing solution offers customers a highly convenient mobile payment option while allowing mobile operators to rapidly monetise their customers’ digital consumption.
"Mobile operators have many assets that can be monetized and Direct Operator Billing is the stepping stone to greater things in terms of improving competitiveness and increasing customer loyalty and retention," Stirk added.
Zain’s Direct Operator Billing service is set to be rolled out in Kuwait, Bahrain, Jordan and Saudi Arabia, first, followed by Iraq, South Sudan and Sudan.