Inmobi Technology Services’s patent involves a consent system allowing consumers to save consent choices for publishers to retrieve without requiring additional selections. The method includes saving consent choices in a first-party consent cookie and enabling cross-platform consent for multiple publishers. GlobalData’s report on Inmobi Technology Services gives a 360-degree view of the company including its patenting strategy. Buy the report here.
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According to GlobalData’s company profile on Inmobi Technology Services, Address space memory mgmt was a key innovation area identified from patents. Inmobi Technology Services's grant share as of April 2024 was 83%. Grant share is based on the ratio of number of grants to total number of patents.
Consent system for saving and retrieving consumer choices
The granted patent (Publication Number: US11917022B1) outlines a method for a consent system on a first domain to manage consumer consent choices regarding data privacy. The method involves receiving a consumer consent choice before a browser redirect from a publisher site on a different domain, saving this choice in a first-party consent cookie in the browser, and then redirecting the browser back to the publisher site based on the consumer's consent. The system retrieves the consent choice from the cookie and ensures the browser is directed to the appropriate content based on the consumer's preferences.
Furthermore, the patent details additional steps such as handling multiple browser redirects from different publisher sites, saving consumer consent choices in a datastore, and utilizing second first-party consent cookies for subsequent interactions. The method also includes provisions for direct access to the consent system through the browser and interactive user interfaces for managing consumer consent choices effectively. Overall, the patent aims to streamline the process of obtaining and storing consumer consent regarding data privacy preferences in a browser environment, ensuring compliance with regulations and enhancing user experience when interacting with various online platforms.
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