He will be working closely with Nick Baker, head of intermediaries, and Richard Cameron, head of asset finance, to develop and deliver an industry-leading asset finance product to the broker and intermediary market.
Hall joins Allica Bank with 25 years’ experience in asset finance and banking, working both directly with businesses and through finance intermediaries as well as having operated across all forms of commercial and wholesale finance, lending to UK SMEs.
Most recently he was with Wesleyan Bank, where his role focused on the SME asset finance market. Brandon has also held senior leadership positions at RBS/Lombard and Santander.
Hall said: “It is exciting to work within a bank that uses innovative technology, local industry experience, and human relationships to provide an exceptional service to all customers.
“We will work to create a seamless and consistent digital journey for brokers and intermediaries, supported by human relationships and expertise.”
Mark Stephens, chief executive of Allica Bank, said: “Brandon’s expertise and understanding of the banking and asset finance sectors will be a real boost for Allica Bank’s continued expansion plans.
“He will play a central role in helping us forge strong relationships with brokers and intermediaries around our new asset finance proposition, which are key strategic markets for us.
“I look forward to Brandon’s contribution as we continue to develop our suite of services designed to empower small and medium-sized businesses to succeed.”
Allica Bank was granted a banking licence in September 2019 and has financial backing from London-based investment manager Warwick Capital Partners.