Alphabet International, a subsidiary of the BMW Group, has appointed Markus Deusing as chief commercial officer and Juan Ridao Alonso as chief financial officer.
Deusing and Ridao Alonso will be based in the Alphabet headquarters in Munich, Germany, and will bring expertise from their previous roles with the BMW Group.
Deusing succeeded Richard Schooling as chief commercial officer at Alphabet International. Schooling will continue to work for the company based in the UK.
In addition to his role, Deusing will be responsible for the strategic coordination and development of all Alphabet markets.
Deusing started his career with the BMW Group in 2005 and has held a number of roles at BMW AG and Alphabet Germany. In his most recent role, he was head of business development and marketing for international corporate and special sales at the BMW Group.
Deusing said: “I look forward to joining headquarters to help strengthen Alphabet’s position internationally.”
Ridao Alonso succeeded Dr Martin Stremplat as chief financial officer. Stremplat will continue as chief financial officer based in Germany.
He started his career at the BMW Group in 2001 in the financial services division and gained experience working in fields such as controlling, accounting, risk management and credit.
Ridao Alonso said: “In my role, I will support the further progress of our business vision and build upon our solid foundations to achieve our goal of being the leading Business Mobility provider,” he concluded.
Alphabet International was founded in 1997 as a subsidiary of the BMW Group and specialises in the global business mobility provider sector.