The Ultimate Finance Group will bring all Ashley Finance products under the Ultimate brand, eight years after Ashley’s acquisition.
Ultimate said Ashley’s product range – spanning bridging, loans and invoice finance – will remain the same.
The group acquired Ashley Finance in 2010.
Ron Robson, chief executive of Ultimate Finance and Ashley Finance, said: “The past couple of years have been very exciting for the Ultimate Finance Group, with significant growth in customers numbers, revenue and money lent.
“As we look to the future we see a huge opportunity to continue this growth. To support this, we have taken the decision to bring the two organisations together under one brand, offering clarity of our market offering to customers and introducers alike.
“On a day-to-day basis, very little will change – offering flexible, fair funding is something that both businesses have always had at the heart of their operation.”