International vendor finance company
Key Equipment Finance (KEF) has completed a restructuring which has
resulted in the departure of its regional heads and the setting up
of new reporting lines.
The company’s three regional sales
directors all now report to the newly appointed vice-president of
European originations and international marketing, Stewart
Good previously held the position of
vice-president for international broker management and business
development at the firm.
Good’s new role encompasses business
development and programme management activities as well as
The three regional heads to whom the
sales directors previously reported have all now left Key Equipment
Finance, which is a subsidiary of KeyCorp.
The changes, which come as the company
announced it beat sales targets in 2008, have taken place to
improve efficiencies and communication between its central hub in
Ascot, in the United Kingdom, and the 14 other European countries
in which it operates.
KEF international marketing director
Martin Oberberger said: “Despite the recent changes in the market
we reached our targets in 2008 in terms of volume which were
KEF, whose vendor finance clients
include Kodak, NetApp and Unisys, recently signed a joint venture
agreement with Radio Holland Netherlands, a supplier of electronic
technologies to the maritime sector.