STAR Asset Finance has appointed Jason Wilson as head of group marketing.
Wilson joins STAR after a successful year for the company, being named “top income funder” at the Leasing World awards, and new business origination in 2019 of over £215m.
He has over 20 years’ experience in the marketing industry which includes Lloyds Banking Group and Barclays Bank, Peugeot and Lexus Motor Group.
He will work across the four Star Asset Finance companies which encompasses Kennet Equipment Leasing, Ignition Credit, First Capital Finance and Credo Asset Finance.
Wilson said: “I’m really looking forward to bringing my enthusiasm for marketing to the group and helping to build on its’ success. I truly believe that when done well, marketing can have a significant positive impact on lead generation, sales conversion and customer retention.”
Commenting on the appointment, STAR Asset Finance chief executive Steve Swift said: We are delighted to welcome Jason on board and look forward to working with him across the group as we synergise and build Star Asset Finance into one of the largest UK leasing finance providers for SME businesses, with the help of our funders and impressive own book reserves.”