Ultimate Finance has appointed Simon Adcock senior regional director for the South East.
Adcock will be responsible for driving sales in the region and supporting the sales team already in place.
Prior to joining Ultimate Finance Adcock worked at CVR Global for three years, often dealing with members of Ultimate Finance, and for 15 years in the invoice finance market.
Adcock said: “With significant funds being made available by our parent company Tavistock Group, we have a great message to take out to the marketplace that we have an appetite to lend and are in a great position to support UK SMEs to help them reach their full potential.”
Marti Bennison, head of sales for the Southern region, said: “Many of us have worked with Simon over the years and know he is a great operator.
“He has an excellent reputation within the industry for his professional approach, in-depth knowledge and experience, and we know he will be an extremely valuable addition to our team in the South East.”