Aviva remains the dominant insurer in terms of brokers’ perceptions of “best in class,” especially in the digital categories, according to GlobalData’s 2018 Commercial Broker Survey.
Brokers, from a range of business sizes within the commercial insurance space, provided Aviva with excellent reviews – naming the insurer as the best, from business experience, across nine out of ten categories. The survey included questions asking brokers to assess insurers on service, digital capability, and product range.
It is particularly evident how strong Aviva fared in the digital-focused categories, with its highest shares coming in online support (48.2%), extranet sites (38.4%), and e-trading (35.2%).
Aviva has been proactive in investing in its digital side and forming tech partnerships in recent years, with examples including its Aviva Broker website, while its Aviva Digital Garage has formed a range of insurtech partnerships.
Elsewhere, Allianz and AXA made up the top three in the vast majority of categories, with the main change from 2017 being Allianz overtaking AXA into second place.
Both insurers improved in all three tech categories in 2018 and continue to invest and partner in digital opportunities themselves, meaning Aviva is likely to find competition intensifying. It will need to maintain pace to hold onto its earned position among brokers.
Further analysis on the survey can be found in our upcoming Broker Distribution Insight: Which Insurers Lead the Way? report.
For more insight and data, visit the GlobalData Report Store (https://www.globaldata.com/store/) – Verdict is part of GlobalData Plc.