American insurance brokerage BB&T Insurance has rebranded the business to Truist Insurance Holdings, naming itself after the owner company Truist Financial Corporation.
Truist Insurance Holdings, with a premium of $30bn last year, is said to to be the fifth-largest insurance broker in the US.
Headquartered at the TruistCenter in North Carolina, the company has over 7,500 employees in around 250 locations nationwide.
It operates a portfolio of five complementary businesses: McGriff, CRC Group, Crump Life, AmRisc, and Premium Finance.
Commenting on the latest development, Truist Insurance Holdings chairman and CEO John Howard said: “Rebranding as Truist Insurance Holdings is another important milestone in our nearly 100-year history.
“Being part of the Truist family of companies provides us with many distinct advantages, including financial strength, access to permanent capital through our parent, and certainty and stability for our clients and teammates, even in these unsettled times.”
The brand transition for the insurer also includes a new website, logo, and updated design among other branding elements.
Meanwhile, the company is also rebranding its life insurance business BB&T Life Insurance Services to Truist Life Insurance Services.
Truist Life Insurance Services is a division of Crump Life Insurance Services.
Earlier, the company rebranded its retail insurance subsidiaries McGriff Insurance Services and McGriff, Seibels& Williams as McGriff.