Italian football club Juventus has extended its stadium partnership with insurance giant Allianz to 2030 in a deal valuing €103.1m.
The new sponsorship agreement builds on ongoing six-year deal signed in 2017 for the naming rights of the home stadium.
Under the extended deal, Juventus players will sport Allianz imprinted First Team training jerseys from this current financial year.
It also provides some sponsorship rights to Allianz related to the women’s sector.
Additionally, the new agreement extends the naming rights of the Allianz Stadium for seven sporting seasons from 1 July 2023 to 30 June 2030.
Juventus chief revenue officer Giorgio Ricci said: “We are very happy to have expanded our partnership with Allianz, one of the most active global brands in the professional sport industry.
“This agreement, which defines a wider perimeter of rights, will be visible every day on the training field and during match days, and it will also allow us to say with certainty that our stadium will be an Allianz venue until 30 June 2030.”
Allianz CEO Giacomo Campora said: “As of today, our partnership with Juventus has become even more solid, lasting and relevant at a national and international level.
“Not only have we extended the naming rights agreement with this top football club for the Allianz Stadium until 2030, but we have identified numerous additional sponsorship solutions that will associate the Allianz brand to the First Team, as well as making an important commitment with the Club’s Women’s Sector.”
Earlier this month, Allianz signed a deal to divest 60% stake of its Japanese business to Aeon Financial.