Vitality has announced its benefit for people undergoing cancer treatment; the Cancer Benefit Booster.
The Cancer Benefit Booster is available to members with a VitalityHealth Private Medical Insurance (PMI) plan, an eligible VitalityLife Serious Illness Cover policy and who are undergoing treatment for cancer and claiming on either policy. They will now receive £570 ($737) per month, plus the cost of their PMI plan and Life Insurance premiums per month on top.
The amount was decided through research by Macmillan Cancer Support that showed 83% of people are affected by the financial implications of cancer. In addition, on average, they are £570 a month worse off because of a cancer diagnosis.
The Cancer Benefit Booster was announced as part of the introduction of “Vitality Pink”. This is a new initiative that rewards and unlocks value to members who hold both VitalityHealth and VitalityLife plans.
Neville Koopowitz, CEO at Vitality, commented: “Having cancer can be an incredibly difficult time for anyone and worrying about the cost of living with the disease can bring extra pressure. Through the introduction of our new Cancer Benefit Booster, we will be able to provide extra financial support, giving extra assurance and support when they may need it most.
“We’re pleased to be able to announce this as part of the launch of Vitality Pink, which unlocks more value for members who hold both a life and health policy with us. This new initiative will not only give people access to the Cancer Benefit Booster, but a range of boosted rewards that will help our members to live healthier lives.”
Brian Walters, director at PMI specialist Regency Health, added: “This is an excellent initiative from Vitality and demonstrates that forward thinking insurers are always looking for ways to help their members when ill health strikes. Basing the amount of financial support on the Macmillan’s research is a robust approach and the premium waiver is a particularly nice touch.”
Furthermore, VitalityLife has made additions to its Serious Illness Cover (SIC). The four new conditions covered are Severe Sepsis, Necrotising Fasciitis, Desmoid-type Fibromatosis, and Myasthenia Gravis.
Enhancements to children’s cover includes:
- Cover for Type 1 Diabetes;
- Children’s Hospital Benefit: if a child member is hospitalised for 14 consecutive nights or more, VitalityLife will provide a benefit of £100 a day from the 14th day onward (up to a maximum of £3,000), and
- More appropriate Total Permanent Disability definition for children.
Deepak Jobanputra, deputy CEO at VitalityLife commented: “We pride ourselves in having the most comprehensive Serious Illness Cover in the market, and are delighted to confirm the addition of these new conditions to further our market-leading position. Being diagnosed with a life changing condition is very difficult time for anyone, and having the right protection can give people important financial support at a very difficult time for them and their family.
“I’m also pleased to announce an important change in how we assess Total Permanent Disability in children. Up until now we have used the same approach as we use for adults and this change will mean the assessment is relevant and more appropriate for children.”