Insurers are in a prime position to offer bereavement support and help the much-overworked NHS, says RedArc during Dying Matters Week (14 – 20 May 2018).
RedArc noted that many families may be in touch with their insurers anyway – not just in connection with life insurance but also for motor, home, travel, critical illness or another type of cover – but even if they have not been in contact, insurers looking to go beyond financial support and provide added value, could consider offering long-term bereavement support.
Christine Husbands, managing director, RedArc said:: “Bereavement support is a good fit with almost any insurance and the benefits to both the insurer and insured are obvious. The insurer cements a relationship with the policyholder or their family by providing independent third-party support which is not easily accessible elsewhere, and is able to build an inherent loyalty and goodwill from their customer.”
In the most comprehensive of offerings, the policyholder and their family do not even need to make a claim but can access support directly, whenever they need it, no matter who they are grieving for.
RedArc emphasises that long-term support is crucial, as grief is a very long-term process. Support from family and friends often falls away within a few weeks or months of the funeral leaving people feeling isolated and abandoned. This can lead to an array of mental health symptoms such as: anxiety, depression, panic attacks and poor sleep.
Husbands,: added: “There is no set way to grieve and also no set way to recover – to work best, bereavement support needs to be tailored to the individual and their specific circumstances.”
RedArc’s experience shows that the variety of support required is much more than ‘talking’ therapies. By accessing support from a third party, insurers can offer their policyholders and their families practical advice on a wide range of issues such as long-term care, sourcing respite care for a break, some help at home or mobility aids or home adaptations as well as sourcing other therapies such as massage or hypnotherapy to help with relaxation and sleep .