LiveRamp’s patented system uses decentralized ledgers to ensure compliance with privacy regulations. Consumer consents are recorded in a shared ledger, allowing consumers to track data movement. APIs enable companies to enter consents, record data transfers, and receive notifications of consent changes. GlobalData’s report on LiveRamp gives a 360-degree view of the company including its patenting strategy. Buy the report here.

According to GlobalData’s company profile on LiveRamp, was a key innovation area identified from patents. LiveRamp's grant share as of February 2024 was 45%. Grant share is based on the ratio of number of grants to total number of patents.

Decentralized ledger system for propagating consumer consents

Source: United States Patent and Trademark Office (USPTO). Credit: LiveRamp Holdings Inc

The granted patent (Publication Number: US11886612B2) outlines a method for propagating consumer consents through a distributed ledger system involving multiple peer nodes. The method involves collecting consumer data and consent at an original data server, entering this information into a consent ledger at a peer node, syncing this data across all peer nodes, transferring consumer data to a transferee server, and entering data transfer data into a data transfer ledger at a peer node. This process ensures that consumer consents are accurately recorded and synchronized across the distributed network.

Furthermore, the patent details a method for consumer opting out, where a consumer can request to opt out of the use of their data. This involves entering an opt-out message and consumer identifier into a consent ledger at a peer node, syncing this information across all nodes, detecting the opt-out status at various nodes, and sending opt-out messages to relevant servers. Additionally, the method includes provisions for backup nodes in case certain nodes are down, ensuring continuity in the opt-out process. The patent also includes steps for auditing consumer data usage by an advertising server, involving validation of consent data across the peer node network. Overall, the patent provides a comprehensive system for managing consumer consents and opt-outs in a distributed ledger environment, ensuring transparency and compliance with data privacy regulations.

To know more about GlobalData’s detailed insights on LiveRamp, buy the report here.

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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.