Vehicle remarketing and auction supplier, Aston Barclay, has hired Daren Wiseman as the company’s digital strategy director.
Wiseman will be responsible for driving the group’s digital strategy, new product development and commercial planning, and rolling out digital solutions for dealer, fleet and OEM customers.
He has spent over 30 years in the remarketing industry including with Cox Automotive in a variety of senior valuations roles and CAP Motor Research as head of valuations services.
Suzanne Harris joins him as product and commercial manager for Digital Solutions to drive the new product development process and implement the group’s Cascade range of digital products.
Harris joins from Adesa where she was head of IT and before that she spent over 20 years in the remarketing industry in the UK and Australia.
Aston Barclay’s group chief executive officer, Neil Hodson, said: “Digital Solutions is all about combining the very latest digital technology with physical fulfilment via our remarketing centre network.
“Daren and Suzanne will work with their colleagues across our business and with customers to guarantee the smooth development and roll out of our digital services, continuing the transformation of Aston Barclay to an end-to-end remarketing partner.
“Daren and his team are continually looking at new technologies from other industries to adopt within the remarketing arena as we continue to revolutionise the UK remarketing sector.”
The report comes a week after the supplier announced it would renew its remarketing contract with Robins & Day.
Aston Barclay will dispose of up to 12,000 used cars on behalf of 39 sites and 79 franchises which includes Go Vauxhall which recently joined Robins & Day. The age and price of its part exchange stock are on average 12 years and up to £2,700.
And in January, Santander Consumer Finance (SCF) launched a wholesale finance facility for selected dealers at vehicle auction and remarketing group Aston Barclay.
The wholesale finance proposition enables dealers to purchase stock at Aston Barclay’s six auction centres in person or online and then charge the cost to their wholesale facility with Santander.