BMW Group Financial Services has launched the third installment of its innovation lab, in collaboration with corporate innovation specialists L Marks.
This looks to build on the success of the previous two iterations which saw emerging partnerships with early stage companies like Wrisk and Drover.
This year’s lab has a new relay format which focuses on individual challenges in three back-to-back 10 week programmes.
As part of the process one or two startups will be selected to join the lab in a series of sprints, addressing a number of pre-defined business challenges and opportunities.
The successful startups will receive mentorship from senior management in the company’s UK head office in Farnborough, and the opportunity to test their solutions in live customer environments.
In August BMW rolled out a new pay monthly service plan for sales and services customers looking to improve customer retention and satisfaction rates.
They launched in collaboration with EMaC with the new service designed to provide customers with added convenience and flexibility.
Customers are able to spread service and maintenance costs, with the agreement being able to be amended if the customer chooses to replace their vehicle.
Yvonne Holden, general manager of aftersales at BMW Group, said: “Our pay monthly programme is a fundamental part of our service product portfolio.
“As customers continue to demand increased flexibility, our partnership with EMaC allows us to market a product which offers more flexibility and convenience than ever before, as well as additional added value such as a free MOT.”
The launch was part of a two year partnership between BMW and EMaC which was forged to deliver innovative service plans, retailer support and customer solutions.