Portsmouth based company The Car Finance Company and its subsidiary The World Of Cars has signed a two year sponsorship deal with former FA Cup winning football club, Portsmouth FC.
As part of the deal, Fratton Park’s North Stand, which holds 9000 people, will feature dual branding from the two car financing companies for the duration of the sponsorship.
In addition The World of Cars will provide Portsmouth fans with specific finance offers on used cars.
Portsmouth chief executive officer Mark Catlin said "It’s great to be signing up The World Of Cars as one of our major club sponsors for the next two year. We are very much looking forward to building a strong and long-term partnership, which will be mutually beneficial to both parties.
This sponsorship is testament to the fact that the club is now attracting new corporate partners who want to play a part in driving the club forward to achieve a sustainable future for all stakeholders."
This is the third vehicle finance based football sponsorship deal in recent months, after Motors.co.uk agreed to continue its sponsorship of Oxford United and van lessor Vanarama agreed to sponsor the UK Football Conference.
Portsmouth is next due to play Oxford United at Fratton Park on Saturday 28 February 2015.