Manheim has launched its QuickList Imagery product – designed to help dealers reduce the time it takes to add imagery to their online adverts.
Customers will be able to buy Manheim’s wholesale images when they win a vehicle at auction, with the option to purchase the original interior and exterior vehicle images or opt for customised images with a personalised background.
A recent survey conducted by Manheim revealed that eight in 10 customers found the time spent taking or obtaining images to be a challenge. Some 60% of respondents confirmed that it typically takes at least three days to list a vehicle for sale with full imagery.
“We know that vehicles attract a lot more consumer interest when they are listed with images,” said Matthew Boulton, head of product at Manheim. “Our customers are constantly looking for ways to improve efficiency in this area.
“With QuickList Imagery, buyers get our original photo-booth pictures immediately, or we’ll provide customised images with a background of their choice within 12 hours. This gives retailers the opportunity to list the vehicle online with imagery and start generating consumer interest even before it arrives on their forecourt.”
Manheim has made significant investments in its imagery capabilities in the last three years, installing 360 degree, HD image booth at every auction centre.
Peter Bell, managing director at Manheim, said: “We know that, for our customers, time is money. A small family hatchback depreciates at around £7 a day on average, so reducing the time it takes to generate consumer interest could make a real difference to profit margins.”
“I’m delighted that we’ve launched this product to help our buyers improve efficiency, advertise with imagery quicker, and reduce days to sell for the stock they buy through us.”