Motors.co.uk has extended its partnership with Motoring.co.uk, potentially providing its dealers with the chance to contact millions of car owners.
This follows a previous deal which saw Motors.co.uk provide the used car section on Motoring.co.uk from January of this year.
Through using the opted-in Motoring.co.uk community, Motors.co.uk dealers will be able to target 5.7m consumers via email.
By making use of data intelligence and prediction tools, Motors.co.uk will be able to identify and target users looking for a new or used car, or products such as a service or MOT.
Phil Jones, managing director of Motors.co.uk, said: “Email is becoming an increasingly important way to engage with consumers and Motoring.co.uk has the platform that will allow us to help dealers benefit from targeted, tailored, and timely broadcasts that will drive enquiries.”
Chris Green, sales and media director at Motoring.co.uk said: “Through our innovative MyMotoring hub and automotive data partnerships, we have been able to build a detailed view of UK car consumers, including an understanding of their current and desired vehicles.
“We are delighted to be working with Motors.co.uk, creating a partnership that allows dealers to connect more intelligently with more consumers.”