The National Franchised Dealers Association (NFDA) has partnered with the Low Carbon Vehicle Partnership (LowCVP) to produce a ‘Know Your Electric Range’ guide for consumers.
The new guide has been designed to help buyers understand that the new official electric range figures provided for electric and plug-in hybrid cars are much more accurate and reliable than before. The NFDA hopes this will make comparing and choosing the right car much easier and take some uncertainty away from buying an electric vehicle.
The NFDA will distribute the guide to its dealer members across the UK to help showroom buyers understand that the improved electric range figures for the latest fully electric and plug-in hybrid cars are achievable in real driving conditions.
Sue Robinson, NFDA director, said: “As consumer appetite for electric vehicles increases, it is important that motorists have a good understanding of all the benefits and implications of owning an electric car.
“Battery range is often indicated by consumers as a barrier to EV ownership alongside access to charging and cost. However, a clear understanding of a car’s actual driving range can boost consumer confidence. Franchised retailers have a vital role to play in informing their customers about the key aspects to consider when purchasing an EV.”
“Accelerating the move to low and zero emissions transport can only happen if consumers have confidence in the new technologies they are being offered,” added Andy Eastlake, managing director of LowCVP. “Yet too many are still sceptical about the range capabilities of the latest electric cars and have little faith in the official figures, which have previously proved optimistic.
“This guide aims to change this by making motorists (and dealers) aware of the greater reliability of today’s figures and just how capable the latest plug-in hybrid and fully electric cars now are. It also explains why your electric range can differ from journey to journey, just as the fuel economy of a petrol or diesel car does.”