Alphabet International has launched in the Chinese market, offering services focusing on financial leasing and fleet provision.
“Our goal is to support businesses in optimising their corporate fleets in order to reduce the risk and hassle of car usage. Companies seeking solid consulting and efficient business mobility solutions find the right partner in Alphabet. We will strengthen the success of businesses in China and refine the public understanding of mobility, pushing forward China’s business mobility industry,” says Norbert van den Eijnden, chief executive of Alphabet International.
To comply with local business regulations, Alphabet operates in China as a part of Herald International Financial Leasing (HIL). Both Alphabet and HIL are divisions of the BMW Group. Since 2009, HIL has leased commercial vehicles across China.
Ivy Wong, chief executive of Herald International Financial Leasing said: “By leveraging HIL’s extensive network resource and strength in the auto leasing industry, we will integrate Alphabet’s extensive experience and innovation to provide tailor-made Business Mobility solutions, from A to Z, to match the enterprises’ Business Mobility needs in China, too.”