A survey has found that zero percent finance is the most
appealing incentive to potential new car buyers.
The research was carried out by RoadTestReports.co.uk and found
that 36 percent of respondents said that interest-free
finance was the most appealing incentive, other than a large
discount on the car’s list price.
A free model upgrade was the second-placed choice, with 27
percent of the vote.
With the scrappage scheme’s funding due to run out soon, the
survey results highlight the importance of attractive finance deals
to prospective customers.
“Financing a new car is a massive hurdle for cash-strapped
consumers, while cheap credit has been drying up; our research has
shown that this is a primary motivator to car buyers. To keep
buyers coming to the forecourts, retailers need to do all they can
to secure the best finance deals for their customers,” said
RoadTestReports spokesperson Faye Sunderland.