Chrysalis Loyalty

How to Create Loyal Customers and Drive Sales Growth and Profitability

Automotive retailers often react to market conditions instead of focusing on universal best practice.

Businesses therefore first look to modify their processes in response to changing current or anticipated market conditions. But the advice in this paper is applicable wherever your market is on the business cycle.

So, while car sales in Australia for example are rising compared with last year (6.1% up on the same period in 2017 for the first two months of 2018), dealers In the UK face a falling market.

But everywhere Chrysalis operates there are substantial gains to be made, regardless of whether the market is rising, falling or static. This paper seeks to explain how focusing on retention and renewal is key.

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