Today’s drivers are taking their hands off the steering wheel and moving into the passenger seat, as the automotive market undergoes its biggest revolution in decades.
Technological and social transformation is driving a move towards a transport model built around a range of mobility services rather than an individual’s own car.
The future of the automotive industry is no longer based around a personally-owned car with a single driver. Instead we are seeing the rapid growth of a digital mobility ecosystem, integrating a set of mobility options, and giving the consumer the choice of a whole range of customised services depending on need.
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