Aviva is set to re-launch its face-to-face advice service in the UK by the end of the year.
The in-house advisory team, which is expected to consist of 20 advisers, will focus on delivering face-to-face advice to clients at the point of retirement.
The team will be restricted to offering advice on Aviva products, such as drawdown and annuities.
According to Aviva client advice director Andy Barton, the move to launch the new service was in response to increased demand after introduction of pension freedoms last year.
Pension freedoms offered people a lot more choice regarding their retirement savings, but in turn required more complex decisions that would be addressed by the new in-house team, Barton said.
Aviva had scrapped its direct advice unit in 2013 as part of a company-wide restructure.
In 2015, the insurer also acquired rival life company Friends Life, and advice network Sesame. However, the advice network was later closed to investment advisors.