Betterment, a New York-based online financial adviser, has introduced a new custom portfolio strategy, dubbed Flexible Portfolios, to allow retail investors to better control their allocations.
The company said that it is the first robo adviser to offer a solution for building a tailored portfolio with low-cost, fiduciary advice.
Flexible Portfolios has been designed to alert investors of allocation issues including poor diversification or risk due to changes in asset class weights.
At the same time, the strategy will also guide investors on savings based on time horizon and expected returns.
Retail investors with more than $100,000 in investments can gain access to the new portfolio.
Betterment founder and CEO Jon Stein said: “As our customer base has grown and matured, many sophisticated investors voiced the desire to allocate investments more directly with their views and outside investments. We’ve continually improved our offering to include more personalised portfolio options and deliver more value for our clients.”